About SMUG

Smug is a satirical magazine, founded and published in Winchester.
As an organisation, Smug has taken on the thankless and oft overlooked role of defending the public’s sanity by making people laugh. We call it funny therapy.

The SMUG Appeal

The writers and illustrators who contribute to SMUG do so with no financial reward, nor do we seek recognition. We simply want to keep our beautiful city from disappearing up its own bottom by prompting the people of Winchester, you and I, to laugh at ourselves. We call it funny therapy.
A crucial part of our Appeal is creating, reproducing and distributing SMUG so that more people can read SMUG. Donations, however small, are accepted with joy and gratitude.


All donations can be made HERE 
For a personal conversation contact the editor Lady Wench:

The SMUG Oath

WE, the self-proclaimed Knights and Ladies of the Smug Round Table, of our own free will and accord, in the presence of our Mums do hereby and hereon most solemnly and sincerely promise and swear that we will never reveal the names of any of the other Knights and Ladies of the Smug Round Table, to any person or persons. We furthermore promise and swear that we will endeavour to always act with the Greater Good of Winchester and to the benefit of the public in general at the forefront of our minds, even if this means causing harm to ourselves by biting off the hand that feeds us. Further, that we promise to endeavour always to provoke through our satire a therapeutic smile of recognition, a giggle, a gasp, a gulp, an eek, a guffaw or an impulse to procure more copies for friends. All this, we most solemnly, sincerely promise and swear, with a firm and steady resolution to perform the same without any hesitation, ourselves, under no less penalty than that of having our bodies severed in two, our bowels taken from thence and burned to ashes, the ashes scattered to the four winds of Winchester, so that no more trace or remembrance may be had of so vile and perjured wretches as we, should we ever knowingly or willingly violate our solemn oath and obligation as a Knight or Lady of the SMUG Round Table, in full knowledge, so help us Mum, that this is a purely symbolic, empty and non enforceable penalty